Our Solidscape printer has allowed us to increase our creativity by adding detail to our jewelry design that we couldn’t before…
Sarah Michiko, Platinum Plus Deisgns
A Family’s 30 Year Heritage
Sarah’s grandfather opened a jewelry store in 1970. The business grew and several years later a young man came into his life in a meaningful way when he hired him for the summer. This young man would eventually become family when he married his daughter. After years of learning the jewelry trade under the tutorage of his father-in-law, Michael Hodson ventured out to start a manufacturing business of his own, Platinum Plus Designs. Today, Sarah is a third-generation jeweler, working at her father’s company, while also launching her own line of jewelry, Sarah Michiko Designs.
Before starting with the company full time, Sarah graduated from Endicott College with a BA degree in business administration and earned certificates in diamond grading and comprehensive CAD/CAM for jewelry from the Gemological Institute of America (GIA). From her first day on the job, Sarah has been an active participant in the family business, sharing the enthusiasm with her Dad for making customers happy with the use of their own creativity and the technology available to the jewelry industry.
Customer Service Philosophy
“When a customer comes to us with a new idea, we will do everything we can to make it come to life. Technology is changing the way we do things and some cases challenge us to push the boundaries. When we do, those are the successful outcomes that really make my day.” Sarah marvels at the degree of design complexity they are manufacturing now compared to just 4 years ago. “Our Solidscape printer has allowed us to increase our creativity by adding detail to our jewelry design that we couldn’t before, such as micro pavé prongs and subtle textures. We can print with a peace of mind, knowing the final features will carry through.” Bottom line, the company can do more for their customers and as a result it continues to thrive in a competitive market.
Platinum Plus Designs sells to retailers throughout the United States, the majority of which come to them by word of mouth. They contribute this in large part to their customer service philosophy. “When we welcome a new customer, we like to take the time to educate them on the manufacturing process. It helps the customer understand the techniques being recommended and why they are best suited to the specific requirements of their design concept.” As a result, customers are able to make better design decisions, and in the end, produce better jewelry.
Their customer service technicians feel they have done their job when a customer entrusts their designs to Platinum Plus. They can leave confident the results they are anticipating will be achieved. But the biggest thrill for them all is when they get to see the customer’s reaction to their finished jewelry. “It’s exciting to see customers expanding their imaginations and producing designs they never before thought possible. Whether a customer comes to us looking to create a new line for their brand or a new design for their store inventory, we know our customer service will provide them with the knowledge and ability to reach for the stars.”
“With Solidscape, we do not have to worry about adding support wires to our designs. The system factors in where support is needed for us, saving time in both CAD and at the bench during finishing.”
Sarah Michiko, Platinum Design
Breaking the Mold
Over time, Sarah began to develop her own vision for jewelry outside of the special occasion or investment pieces she designs for clients. From this, Sarah Michiko Designs was born. “I believe the jewelry we wear should be an expression of who we are and how we live. My line encompasses a range of simple elegance designed to complement a customer’s individual sense of style and is something she can enjoy wearing every day. It becomes her in every sense of the word.”
Sarah also makes it a point to offer something for every budget. With the expertise she has learned while working at her father’s company, she can design with a specific price point in mind. “With Solidscape, we do not need to worry about adding support wires to our designs. The system factors in where support is needed for us, saving time in both CAD and at the bench during finishing.”
Sarah passionately believes thoughtful design can produce jewelry that expresses most anyone’s personal style.