Going digital is the future of custom fine jewelry
Today’s jewelry consumers demand more than display case inventory. They want exciting, individualized works — pieces made just for them that are imbued with personal meaning. Business-savvy retailers are motivated to meet the demand: Custom jewelry has a 70 to 80 percent closing ratio, versus the 30 to 50 percent closing ratio of stock inventory sales.
Embracing technology gives jewelers the tools they need to focus on popular, profitable custom work. A community of service providers can help you make the transition. Learn how to build a custom fine jewelry community that supports both creativity and creation.